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According to packaging consultant Al McKinlay, some companies are moving into e-commerce with no thought to upgrading their packaging, and it is causing problems. One of the problems he has encountered is companies using inflatable packaging which can deflate or overinflate with air cargo's changes in altitude. One option is to upgrade the product to better withstand the rigors of the LTL or parcel carrier environment. Another innovative packaging solution that is improving bottom linesis postponement. This logistics strategy, which works well with final assembly and product customization, also can offer big savings when applied to packaging.