A Coordination Analysis of the Creative Design Process
Authors : Togar M. Simatupang, Indah Victoria Sandroto and S.B. Hari Lubis
Journal : Business Process Management Journal, Vol. 10 No. 1, 2004.
The creative design process is often characterised by high task uncertainty and tight dependency on other functions both within a firm and with external parties. Coordination thus plays a key role in integrating different functions related to the design process in attaining a common objective of delivering products to end customers. This paper examines coordination mechanisms and their determinants in the creative design process of a fashion firm. It is argued that coordination mechanisms are driven by a set of three determinants, namely responsibility interdependence, uncertainty, and conflict. Findings from the case study are presented and areas for future research are provided.
Keywords: coordination, fashion, supply chain management, case study.