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Simatupang, Togar M., Hurley, S.F., Evans, A.N., "Revitalizing TQM efforts: A self-reflective diagnosis based on the Theory of Constraints", Management Decision, Vol. 35, No. 10, 1997, pp. 746-752.



Product quality is merely a necessary condition for a firm to stay in the market. Yet most managers have not accepted this perceived reality. Highlights a self reflective diagnosis used to uncover the real contribution of TQM in achieving the firm's global goal. Also introduces the Theory of Constraints as a powerful tool to guide decision processes that could bring the firm closer to its goal.

Keywords: TQM; the Theory of Constraints.